Anindita Sengupta

Today, Dr Georg Kolb – Executive Vice President Practices and Methodology at our firm and passionate advocate of peer to peer (p2p) media was in town and he came to talk with us about blogging and peer media and how these are going to affect public relations. It was an interesting session and I’m waiting to see if some of this translates into some real ideas for clients. The biggest block is that people are still very sceptical about the potential of peer to peer media. This can be traced to a number of reasons: » Read the rest of this entry «