Anindita Sengupta

It’s cool. It’s cheeky. It’s clever. I’m talking about the Pink Chaddi Campaign. Women all over the country are gathering pink chaddis and sending them to Muthalik as a Valentine’s Day present. The plan is to strike disgust in the teensy little non-heart of our chief moral guardian — and to loudly assert the fact that the bogeymen of morality, dignity, chastity etc cannot be used to take our freedom away. Gifting panties may seem like a softer option than dung bombing his house but it makes a strong statement on our collective lack of ‘shame’, the one quality he’s trying so desperately to instill in us.

And apparently, the organisers have planned a press conference to announce this because the point is also to generate talk. By cleverly using the media, these hoodlums have been spreading their propaganda far and wide. Time to pay them back in their coin, what?

So, pitch in with your panty power. The collection point is:

BANGALORE
The Pink Chaddi Campaign,
C/O Alternate Law Forum,
122/4 Infantry Road
(opposite Infantry Wedding House)
Bangalore 560001
Karnataka

Contact person: Nithin (9886081269)

Oh, as an aside, female underwear has been used as ammunition before.